How B2B Buyers Consume Vendor Content

B2B buyers, influencers, and researchers are not simply consuming vendor-related content once and then speeding to make purchasing decisions, according to a recent report from The CMO Council and NetLine. Rather,...
Continue Reading
turn-application250

Turn Application Performance Into Profit

It only takes a few seconds for e-commerce customers to abandon poorly performing applications. Traditional monitoring approaches are blind to user experience and performance issues. Learn how with Compuware...
Continue Reading
01_BigD_Talent_Gap_full

How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding...
Continue Reading
nmleader

Lead Generation and Conversion Strategies for Online Mortgage Marketers

Unlocking the secrets of online marketing can either be a challenging and exciting journey, or the most frustrating experience of your marketing life. If you’re new to online mortgage marketing, my...
Continue Reading
Surviving-Against-Competition-in-Online-Lead-Generation

Surviving Against Competition in Online Lead Generation

The rising level of online competition is not breaking news anymore. Still, to prove that point let’s just consider the story of a 40 something single mother selling home-made shampoos and soaps online....
Continue Reading
additional-lead-data-businesscom-2013

B2B Lead Generation: What Marketers Want

Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The...
Continue Reading
social-media-customer-service-infographic

Infographic: 10 Steps to Brilliant Social Customer Service

The number of brands and consumers engaging in social customer service continues to rise year on year. Almost 50% of all social media users have used social customer service and 30% of top brands now...
Continue Reading
new-rules-getting-facebook

The New Rules to Getting Your Facebook Updates Noticed

You’ve posted your company’s big product announcement to your Facebook page, but only a sliver of your fans actually see it. Why the heck is that? What factors does Facebook consider when...
Continue Reading
yahoo-roll-out-new

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Anticipation is often half the fun. And Yahoo has embraced that philosophy in an innovative marketing campaign to unveil its new logo. The internet giant will introduce a new logo every day for the next...
Continue Reading
Best-Marketing-Advice-Youre-Not-Following,-Episode-5

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

For brands, receiving comments over social media can be a double-edged sword. In one way, it’s a fast and useful way to get feedback about what you’re doing well and constructive criticism...
Continue Reading
Page 1 of 1612345...10...Last »