Why Marketing Automation is a Must

Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your brand so...
Continue Reading

LeadiD Adds Industry Veterans and Builds an All-Star Team

LeadiD (leadid.com), a technology startup company based in Philadelphia with satellite offices in San Francisco and the DC Metro area, is expanding. The company has also hired four new executives to propel...
Continue Reading

5 Ways to Turn Your Customer Complaints Into Business Ideas

Do you cringe when a customer complains? If so, it’s time to start thinking of those complaints as possible opportunities instead of problems – opportunities that could lead to new product lines,...
Continue Reading
See no evil hear no evil speak no evil dog

How to Be the Worst Email Marketer in 10 Easy Steps

Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other marketers have already...
Continue Reading

The Science of B2B Online Marketing

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing...
Continue Reading

Stik Raises $2.3 Million Series A to Bring Trust to Local Service Reviews

DETROIT – March 4, 2013 – Stik, a reviews website driving local referrals for professional services, announced today that it has closed a $2.3 million Series A financing. The round was co-led by North...
Continue Reading

How Canada’s Anti-Spam Law Will Affect Email Marketers

Canada’s anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers...
Continue Reading

The Evolution of Marketing Automation

As a marketer, I have a different outlook on digital communications than most consumers. I see the connections between omnichannel marketing strategies that trigger emails and display campaigns and site...
Continue Reading

Measuring Social Marketing ROI: Possible or Pipe Dream?

Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and...
Continue Reading

How Mobile Readers Interact With Marketing Emails

Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from...
Continue Reading
Page 1 of 1712345...10...Last »