EmailMarketing

Email Marketing: A True Diamond in the Rough

Every channel has a certain quality that brings a twinkle to marketers’ eyes. But when it comes to generating engagement, email is simply a cut above the rest. According to Ascend2′s “Email...
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The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex. For the third annual “State of Marketing Data...
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Marketing Automation News & Analysis Revenue Marketing: Creat

The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big...
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12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make...
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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

I’ll admit it. I work in an industry that’s known for being “old school” in its marketing. Healthcare traditionally loves print pieces. We’ve adored billboards, even for inexplicable...
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PPC - pay per click web advertisement concept.

Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
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Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
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Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Ho, ho, ho — wait, another greeting card? Those who know me well know I have a disdain for greeting cards. The preordained notion that we must send greeting cards to everyone during every holiday...
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Expert Advice: What to Do When an Employee Is Caught Stealing

Q: How do I fire an employee who was caught stealing? A: Joyce Margulies, a Memphis, Tenn.-based attorney and chair of the American Bar Association’s Section of Labor and Employment Law, says entrepreneurs...
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Focus Your Content Marketing on the Digital Dialogue

To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
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