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A Slam Dunk for Email Marketing? Perfect Timing

  The Sacramento Kings score with a new approach to their email strategy that’s more than doubled the NBA team’s season-ticket base. The old saying goes: It’s great to be best....
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AdRoll Announces the Release of Prospecting

In its effort to help MARKETERS acquire new customers, AdRoll today announced the release of Prospecting—a new product that allows advertisers to pool their first-party customer data together. Through...
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Revenue Marketing: Creating Sales and Marketing Alignment

The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big...
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Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say “aggregating and integrating disparate data sources” is a high priority for their organization. On the surface, things are looking up for data-driven marketers....
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LeadNurture

11 Smart Ways to Nurture Leads With Your Blog

1) Implement Smart Calls-to-Action (CTAs) I’m starting with this one because I think it packs one of the biggest punches when it comes to priming your blog for lead nurturing potential. Smart CTAs...
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EmailMarketing

Email Marketing: A True Diamond in the Rough

Every channel has a certain quality that brings a twinkle to marketers’ eyes. But when it comes to generating engagement, email is simply a cut above the rest. According to Ascend2′s “Email...
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The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex. For the third annual “State of Marketing Data...
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Marketing Automation News & Analysis Revenue Marketing: Creat

The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big...
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12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make...
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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

I’ll admit it. I work in an industry that’s known for being “old school” in its marketing. Healthcare traditionally loves print pieces. We’ve adored billboards, even for inexplicable...
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