As the importance of social media for B2B companies continue to grow, some marketers still remain unclear on how to utilize social marketing for their business. Some B2B marketers struggle specifically with the concept of developing an integrated social marketing strategy for their business, what...

A whopping 96 per cent of email campaigns sent between midnight and 7am are never opened,  according to new research by Pure360, the email and SMS specialists. Surprisingly, the most successful campaigns are not sent in the morning, but between 5pm and 6pm. Over 26 per cent of marketing emails sent...

There is no silver bullet in content marketing, yet there are core, common elements to successful content marketing strategies, says Content Marketing Institute. They’ve shared their content marketing framework to help marketers increase their own chances of success, along with a whitepaper expanding...

The single most important thing to think about when crafting your  website or blog — is not how beautiful it is but how well it functions. Probably the single biggest mistake companies and people make when crafting a website is that they focus entirely too much on the physical beauty of the site....

For most marketers, the decision to measure ROI is a no-brainer. According to a study by Black Ink, a business unit of business and marketing firm Winsper, 73% of respondents deem measuring ROI as “very important.” Despite this high figure, 29% of the senior marketing leaders surveyed admit that...