It’s Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter. Email is the zombie of marketing channels. Despite numerous claims that it’s dead, email...
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Account-Based Marketing Gets Results

Ninety-six percent of B2B marketers using account-based marketing report that it’s a key driver of marketing success. ABM (Account-Based Marketing) is A-OK—at least according to a majority of...
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How to Sidestep the Spam Folder in Your Email Marketing

Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at a 12-year low, nearly...
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Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]

Want to scare up some business? Use the following tips to bewitch your email contacts and gain brand awareness. “Don’t fall for one of the biggest misconceptions of email marketing misconceptions;...
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Marketing Content Gets Bad Reviews…From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers. Another whitepaper, another survey, another yawn. A survey of more than 600 chief marketers...
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Five E-Commerce Upsell and Cross-Sell Tactics

Upselling and cross-selling are popular approaches to increasing average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need or will need...
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The True Story Behind Customer Data

A lively panel during #AWXII reveals how you—and consumers—can get the most from customer data. “Every customer touchpoint can create data,” said Adam Gitlin, head of data at Annalect, during a...
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3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

We’re safely in the age of the smartphone, and yet brands continue to struggle to connect with consumers on mobile. It isn’t altogether surprising — unlike desktop, mobile doesn’t provide...
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Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge. Email has proven to be a dependable marketing channel time and time again—one that can be leveraged by organizations...
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Retargeting on Facebook Is on the Rise

The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting. If it wasn’t abundantly clear before: Facebookis a haven for advertising—specifically...
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