Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market...
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Four Email Optimizations That Will Increase Your Click-Through Rates

Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones...
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These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default. This doesn’t necessarily mean you’re the...
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The Best Months for Retail Email CTRs, Unsubscribes, and Conversions

Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science. The report...
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How to Repel the Wrong Customers — and Attract the Right Ones

Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your business — to repel as well as attract. This may seem counterintuitive....
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Cloud Email Marketing Services Vs. Transactional Email Services

Cloud Based Email Marketing Services Every business can benefit from successful implementation of email marketing strategies, but the variety of SaaS on the market can be a littleoverwhelming at times....
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The New Normal in Email Marketing

2015 pushed the limits in what marketers can do in their email campaigns. Here’s a look at some of the best strategies companies should carry into 2016. 2015 for email marketers has been about going...
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5 Ways to Sell Smarter, Not Harder

In sales, your customers are your toughest critics. Wary that they may be charmed into purchasing snake oil, they immediately put up their guard and find any excuse not to spend their hard-earned money....
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The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records. Email remains at the core of many marketing plans,...
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Are SMBs Already Past their Holiday Email Marketing Prime?

The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day. Thanksgiving...
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