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How We Drove 10K Unique Visitors to a New Product in a Month

Using only a handful of tactics, we recently were able to get 10,000 people to check out our product. Here is how we did it. As I was wrapping up the sale of the Prosperio platform, I was anxious to sink...
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The Email Strategies of 20 Top Retailers

Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report...
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Act-On Marries Marketing Automation, Web Phone Calls

People still make phone calls? Act-On Software believes so. And the marketing automation provider is teaming up with a company whose platform tracks calls from websites and provides call analytics. Act-On...
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Five Deadly Email Platform Migration Mistakes to Avoid

Good news: your company’s email list had a recent growth spurt. You’re sending more email than ever—to a larger audience—and with all that growth it’s time to consider a new email...
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What’s the Real Deal with Marketing Content?

Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content. It’s consuming increasing amounts of money, according to a recent...
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Seven Tips to Increase Your Email Deliverability

Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. High success rates come when you put forth the effort...
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How to Close the Gap Between Sales and Marketing

In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in...
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The Best Path to the Inbox: From Decision to Delivery

Despite the rise of social media, mobile apps, and other forms of communication, email remains the number one way for many marketers to keep in touch with their customers. Yet, using email appropriately...
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10 Questions + 10 Actions = Lead Generation Gains

In this article, you’ll learn… Questions to ask yourself before you start a lead-gen campaign 10 steps you can take today to bridge the sales and marketing performance gap Though much...
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The New Anti-Spam Law in Canada: A Primer for Email Marketers

If you’re a marketer for a North American company, chances are high that you send commercial email to consumer or business recipients in Canada. You may be aware, then, that new commercial email...
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