Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of...
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How B2B Buyers Consume Vendor Content

B2B buyers, influencers, and researchers are not simply consuming vendor-related content once and then speeding to make purchasing decisions, according to a recent report from The CMO Council and NetLine. Rather,...
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Turn Application Performance Into Profit

It only takes a few seconds for e-commerce customers to abandon poorly performing applications. Traditional monitoring approaches are blind to user experience and performance issues. Learn how with Compuware...
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How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding...
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Lead Generation and Conversion Strategies for Online Mortgage Marketers

Unlocking the secrets of online marketing can either be a challenging and exciting journey, or the most frustrating experience of your marketing life. If you’re new to online mortgage marketing, my...
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Surviving Against Competition in Online Lead Generation

The rising level of online competition is not breaking news anymore. Still, to prove that point let’s just consider the story of a 40 something single mother selling home-made shampoos and soaps online....
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B2B Lead Generation: What Marketers Want

Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by The...
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Infographic: 10 Steps to Brilliant Social Customer Service

The number of brands and consumers engaging in social customer service continues to rise year on year. Almost 50% of all social media users have used social customer service and 30% of top brands now...
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The New Rules to Getting Your Facebook Updates Noticed

You’ve posted your company’s big product announcement to your Facebook page, but only a sliver of your fans actually see it. Why the heck is that? What factors does Facebook consider when...
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Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Anticipation is often half the fun. And Yahoo has embraced that philosophy in an innovative marketing campaign to unveil its new logo. The internet giant will introduce a new logo every day for the next...
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