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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

I’ll admit it. I work in an industry that’s known for being “old school” in its marketing. Healthcare traditionally loves print pieces. We’ve adored billboards, even for inexplicable...
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Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
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Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said...
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Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Ho, ho, ho — wait, another greeting card? Those who know me well know I have a disdain for greeting cards. The preordained notion that we must send greeting cards to everyone during every holiday...
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Expert Advice: What to Do When an Employee Is Caught Stealing

Q: How do I fire an employee who was caught stealing? A: Joyce Margulies, a Memphis, Tenn.-based attorney and chair of the American Bar Association’s Section of Labor and Employment Law, says entrepreneurs...
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Focus Your Content Marketing on the Digital Dialogue

To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
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Radio’s Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium’s other-channel revenue shows life. Radio exhibits life beyond the air waves. The radio industry booked $720 million in digital revenue...
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5 Tips for Boosting Sales on Pinterest

If you are selling anything online while not leveraging Pinterest, you are losing out. Pinterest converts very well. According to Venture Beat, Pinterest generates four times more revenue (per click) than...
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How We Drove 10K Unique Visitors to a New Product in a Month

Using only a handful of tactics, we recently were able to get 10,000 people to check out our product. Here is how we did it. As I was wrapping up the sale of the Prosperio platform, I was anxious to sink...
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The Email Strategies of 20 Top Retailers

Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report...
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