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Seven Tips to Increase Your Email Deliverability

Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. High success rates come when you put forth the effort...
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How to Close the Gap Between Sales and Marketing

In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in...
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The Best Path to the Inbox: From Decision to Delivery

Despite the rise of social media, mobile apps, and other forms of communication, email remains the number one way for many marketers to keep in touch with their customers. Yet, using email appropriately...
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10 Questions + 10 Actions = Lead Generation Gains

In this article, you’ll learn… Questions to ask yourself before you start a lead-gen campaign 10 steps you can take today to bridge the sales and marketing performance gap Though much...
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The New Anti-Spam Law in Canada: A Primer for Email Marketers

If you’re a marketer for a North American company, chances are high that you send commercial email to consumer or business recipients in Canada. You may be aware, then, that new commercial email...
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Why Marketing Automation is a Must

Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your brand so...
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LeadiD Adds Industry Veterans and Builds an All-Star Team

LeadiD (leadid.com), a technology startup company based in Philadelphia with satellite offices in San Francisco and the DC Metro area, is expanding. The company has also hired four new executives to propel...
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5 Ways to Turn Your Customer Complaints Into Business Ideas

Do you cringe when a customer complains? If so, it’s time to start thinking of those complaints as possible opportunities instead of problems – opportunities that could lead to new product lines,...
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How to Be the Worst Email Marketer in 10 Easy Steps

Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things, many other marketers have already...
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The Science of B2B Online Marketing

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online marketing...
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